Press Release

13/06/2018
Fashion Walk King of Sports Summer Festival
Collaboration with British Illustrator Stephen Cheetham and adidas for World Cup Fun
(Hong Kong, June 13, 2018) With both the World Cup and Asian Games to look forward to this summer, Fashion Walk, home to more than 10 sportswear brands, is thrilled to launch the King of Sports Summer Festival from June 14 now till July 15. Fashion Walk has invited the renowned and humorous British illustrator, Stephen Cheetham, to use the theme to create the most attractive summer decoration in town. In addition, Fashion Walk and adidas are presenting the exclusive Fashion Walk X adidas Ultimate Football giant gashapon machine, to give customers the chance to win free adidas products such as adidas FIFA World Cup official match balls and football shoes.

To celebrate the launch of King of Sports Summer Festival and kick-off of World Cup tomorrow, Fashion Walk today hosted a kick-off event with guests of honor Arthur Nory Oyakawa Mariano (Arthur Nory), Brazilian gymnast and Olympic medalist; Sisley Choi, former Miss Hong Kong; Ms. Bella Chhoa, Director – Leasing & Management, Ms. Linda Chan, Director – Central Marketing and Ms. Katherine Lo, General Manager – Leasing & Management of Hang Lung Properties. Celebrities Ashley Lam, the daughter of the famous artiste Mimi Kung, and local gymnast Kelvin also joined the kick-off today to experience the fun of the themed program.

Stephen Cheetham, an illustrator for numerous popular sport brands, has created an unusual decoration for Fashion Walk this summer. His art combines sports with the routines of daily life to convey the message that anyone with the determination can become a “King of Sports”. An athlete bouncing a football while eating noodles, a runner jogging alongside his dog, a roller-skater practicing with headphones and a selfie stick – all these images and more feature at the atrium of Fashion Walk’s main block and along Paterson Street, Kingston Street and Food Street. With colorful LED lights, the giant “King of Sports” art exhibit on Paterson Street promises to be a busy check-in spot.  Customers who follow Fashion Walk on Instagram (@hkfashionwalk) can post pictures of themselves with any of the “King of Sports” exhibits with the hashtag #kingofsports and #hkfashionwalk to receive special gifts or offers. With spending at designated shops at Fashion Walk, customers can also redeem Fashion Walk X Stephen Cheetham limited-edition umbrellas, or Fashion Walk X Reebok dumbbell-shaped water bottles, among other gifts.

During the event, Fashion Walk and adidas, official partner of 2018 FIFA World Cup, is also hosting the ‘‘Fashion Walk X Adidas Create the Pitch World Cup Carnival’’. Electronic football games will be installed in Paterson Street for customers to challenge their shooting and heading skills. The site also offers a photo zone for customers to make their own gifs with lively poses to share with their friends. Besides testing their footballing talents, customers can spend the weekends and public holidays enjoying street parades and cheerleading performances as Fashion Walk brings the euphoric energy of the World Cup to the heart of Causeway Bay.

In another exciting collaboration with adidas, Fashion Walk has prepared a special surprise for customers in the form of the “Fashion Walk X adidas Ultimate Football” giant gashapon machine. Customers can earn points by completing challenges in an electronic football game. Every 18,000 points grants a turn on the gashapon machine, with the chance of winning adidas products.
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    Brazilian gymnast and Olympic medalist Arthur Nory (2nd from left); former Miss Hong Kong Sisley Choi (2nd from right); Ms. Bella Chhoa (centre), Director – Leasing & Management, Ms. Linda Chan (1st from left), Director – Central Marketing and Ms. Katherine Lo (1st from right), General Manager – Leasing & Management of Hang Lung Properties officiate at the King of Sports Summer Festival kick-off event to unveil the most attractive summer decoration in town.
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    To celebrate the World Cup, Fashion Walk has invited the humorous British illustrator Stephen Cheetham to design a series of colorful decorations with the theme ‘‘King of Sports’’.
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    The “Fashion Walk X adidas Ultimate Football” giant gashapon machine is installed in the Atrium of Fashion Walk. Customers who earn enough points from the adidas electronic football games can redeem a go on the machine.
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    Fashion Walk is presenting two adidas football games at Paterson Street: the shooting challenge and the header challenge, to test customers’ footballing talents.
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    Customers who spend a designated amount at Fashion Walk can redeem Fashion Walk X Stephen Cheetham trendy summer gifts.

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