Press Release

Hang Lung Launches New Customer Relationship Management Program “HOUSE 66”

(Hong Kong, September 7, 2018) In an affirmation of its commitment to customer centricity and service excellence, Hang Lung Properties today announced the launch of its brand-new customer relationship management program, “HOUSE 66” at its flagship project, Plaza 66 in Shanghai. “HOUSE 66” is dedicated to providing customers with unique and personalized services, allowing Hang Lung to establish a more personal and enduring relationship with its customers. 

As a continuation to the celebrations of the Plaza 66’s mega transformation last year, the mall organized a large-scale event today and which was participated by more than 2,000 guests to further upload its market positioning of “Home to Luxury”. A ceremony for The Lounge was also held to introduce Emerald members of “HOUSE 66” to their luxurious retreat at the heart of the mall. Emerald members are not only entitled to use the impressively designed facilities of The Lounge, but are also eligible to enjoy various bespoke services offered by the “HOUSE 66” program.

Mr. Weber Lo, Chief Executive Officer of Hang Lung Properties, said, “As a commercial real estate company with a customer-centric and marketing-driven strategy at the very heart of our operations, Hang Lung pays attention to developing modes of communication with our customers that can foster the building of lasting relationships. We will uphold this vision and approach in our daily operations. ‘HOUSE 66’ will allow us to capture and make use of big data for formulating more effective leasing and business campaigns. Together with the various tailor-made and exclusive member services, we will be able to offer a truly unique experience to our loyal customers. 

“What’s more, ‘HOUSE 66’ will continue to engage in more collaborations with international brands and tenants to provide unique offerings and exclusive experiences for our shoppers, with the ultimate goal of achieving a win-win-win situation with our shoppers and tenants together.”  

“HOUSE 66” will be rolled out to other Hang Lung Mainland projects next year. It is believed that a stronger synergy will be achieved among projects across the Mainland commercial portfolio that will take the Hang Lung brand to scale new heights. 

Distinct from general discount programs and points redemption schemes in the market, “HOUSE 66” aims to provide a truly unique service experience to loyal customers. The Member Engagement Specialists of “HOUSE 66” will be delegated to follow-up directly on the various shopping needs and service requests of designated members. Member Engagement Specialists will provide exclusive, personalized, and high perceived value services. Designated members will be invited to take part in overseas excursions, international fashion shows, product launches of international brands, private gatherings with well-known designers and chefs, the pre-ordering of limited-edition merchandize, and will have exclusive access to facilities at The Lounge, where they can enjoy complimentary tea sets, personal styling, manicure, a professional butler service, priority restaurant reservation, a tailor-made dining menu, reserved parking, birthday treats, and more.

“HOUSE 66” is available at Plaza 66 now. With a same-day purchase of any amount, customers can register as Crystal members; as Amber members with cumulative spending of RMB50,000 within 12 consecutive months; as Ruby members with cumulative spending reaching RMB200,000; and as Sapphire members with cumulative purchases totalling RMB1,000,000 or above; while the Emerald membership tier is by invitation only. For more details about “HOUSE 66”, please visit: 

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    Hang Lung Properties Chief Executive Officer, Mr. Weber Lo (center), announces the launch of “HOUSE 66”.
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    General Manager of Plaza 66 in Shanghai Ms. Vera Wu and renowned actress Zhang Yuqi officiate the ceremony for The Lounge.
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    The Lounge at Plaza 66 is furnished with extraordinary design pieces, combining quality and creativity. A sense of contemporary elegance comes through the use of unexpected colors, materials, and patterns. This not only fulfills functional needs, but also enriches the aesthetic sense of this special privileged place for members of “HOUSE 66”.

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