Connections Mar 2023 SC

天津恒隆广场 Riverside 66, Tianjin 展现城市风采 Reflections of the Essence of the City 恒 隆作为世界级高端购物商场发 展商 ， 致力为顾客营造独特购 物体验 。 在今年新春及情人节 期间 ， 我们透过布置及装置 ， 融入地域的 人文 、 历史 ， 及生活气息 ， 并设有互动 元素及多项体验活动 ， 包括节庆表演 、 市集 、 打卡装置及创作专属祝福字句等 ， 将顾客和社区联系 ， 体验城市的精髓 。 商场装置亮点 上海恒隆广场以“春满山河”为主题 ， 寓意新年伊始万象更新 。 商场以东方古韵 的水墨艺术为灵感 ， 将山河 、 玉兔 、 桃花 等意象融合 ， 顾客可于装置的电子互动 屏幕抽取新年运势词语 ， 定格祝福 。 济南恒隆广场 、 天津恒隆广场 、 沈阳皇城 恒隆广场及大连恒隆广场均以“宝藏新春” 为主题 ， 包括从乐 、 礼 、 诗 、 舞四个角 度 ， 打造一场沉浸式的传统文化盛宴 。 A s a world-class property developer and manager of high-end shopping malls, Hang Lung is committed to creating a unique shopping experience for its customers. During the Chinese New Year and Valentine's Day, we connected our customers and communities with an experience of the essence of the city through decorations and installations that integrate the culture and history with the life of the city, as well as interactive elements and a variety of experiential activities including festive performances, markets, check-in installations and the creation of exclusive auspicious greetings. Mall Installation Highlights Themed “Chun Man Shan He” which signifies the beginning of the new year, Plaza 66 in Shanghai took inspiration from Chinese ink-painting, integrating images of mountains and rivers, jade rabbits, and peach blossoms for their installations. Customers were able to draw New Year's good luck quotes on the interactive displays to share their greetings. Parc 66 in Jinan, Riverside 66 in Tianjin, Palace 66 in Shenyang, and Olympia 66 in Dalian took the theme “Treasures for Chinese New Year” with the inspiration of four musical perspectives, ritual, poetry, and dance, to create an immersive traditional cultural festival. 连 系 恒 隆 CONNECTIONS 03 2023 恒 隆 脉 搏 H L P U L S E 恒 H