Connections Mar 2023 TC

天津恒隆廣場 Riverside 66, Tianjin 展現城市風采 Reflections of the Essence of the City 恒 隆作為世界級高端購物商場發 展商，致力為顧客營造獨特購 物體驗。在今年新春及情人節 期間，我們透過佈置及裝置，融入地域的 人文、歷史，及生活氣息，並設有互動 元素及多項體驗活動，包括節慶表演、 市集、打卡裝置及創作專屬祝福字句等， 將顧客和社區聯繫，體驗城市的精髓。 商場裝置亮點 上海恒隆廣場以「春滿山河」為主題， 寓意新年伊始萬象更新。商場以東方古韻 的水墨藝術為靈感，將山河、玉兔、桃花 等意象融合，顧客可於裝置的電子互動 屏幕抽取新年運勢詞語，定格祝福。 濟南恒隆廣場、天津恒隆廣場、瀋陽皇城 恒隆廣場及大連恒隆廣場均以「寶藏新春」 為主題，包括從樂、禮、詩、舞四個角 度，打造一場沉浸式的傳統文化盛宴。 A s a world-class property developer and manager of high-end shopping malls, Hang Lung is committed to creating a unique shopping experience for its customers. During the Chinese New Year and Valentine's Day, we connected our customers and communities with an experience of the essence of the city through decorations and installations that integrate the culture and history with the life of the city, as well as interactive elements and a variety of experiential activities including festive performances, markets, check-in installations and the creation of exclusive auspicious greetings. Mall Installation Highlights Themed “Chun Man Shan He” which signifies the beginning of the new year, Plaza 66 in Shanghai took inspiration from Chinese ink-painting, integrating images of mountains and rivers, jade rabbits, and peach blossoms for their installations. Customers were able to draw New Year's good luck quotes on the interactive displays to share their greetings. Parc 66 in Jinan, Riverside 66 in Tianjin, Palace 66 in Shenyang, and Olympia 66 in Dalian took the theme “Treasures for Chinese New Year” with the inspiration of four musical perspectives, ritual, poetry, and dance, to create an immersive traditional cultural festival. 連 繫 恒 隆 CONNECTIONS 03 2023 恒 隆 脈 搏 H L P U L S E 恒 H