Connections Mar 2023 TC

上海港匯恒隆廣場創造社區共享價值 Grand Gateway 66 Creates Shared Value for the Community #UniqueBrandedExperience #Sustainability 上 海港匯恒隆廣場在去年聖誕節與迪士尼中 國合作，打造首個「 Pixar Fluffy Festival 」 毛毛狂歡聖誕主題活動，將人氣 Pixar 角色的毛 絨玩具裝飾商場每一角落，為顧客製造獨特打 卡體驗。在活動完結後，商場將用作裝飾的毛 絨玩具回收及嚴格消毒，同時邀請「恒隆會」 會員在明信片上寫下祝福字句，再一併將心意 轉贈予山西一地的弱勢社群，為顧客創造社區 共享節日暖意的價值之餘，亦賦予毛絨玩具新 生。上海港匯恒隆廣場亦憑此活動獲得「行政 總 裁大獎 2022  」的「特別嘉許獎」。 上海港匯恒隆廣場聯同內地慈善機構，將「 Pixar Fluffy Festival 」毛毛 狂歡聖誕主題活動中所使用的毛絨玩具，經嚴格消毒及包裝後進行捐贈 Grand Gateway 66 in Shanghai, together with Mainland charities, donated the fluffy toys used in the “Pixar Fluffy Festival” Xmas Campaign after strict disinfection and packaging 毛絨玩具和由「恒隆會」會員親手寫上祝福字句的明信片，為弱 勢社群兒童帶來冬日溫暖 Fluffy toys and the postcards written by HOUSE 66 members brought winter warmth to underprivileged children G rand Gateway 66 in Shanghai, cooperated with Disney China last Christmas to launch the first themed “Pixar Fluffy Festival” event with fluffy toys decorating the mall for customers to check-in and take photos. After the event, the fluffy toys used as decorations were given a second life after strict disinfection and packaging. With greetings specially penned by HOUSE 66 members on postcards, the toys were donated to underprivileged children in Shanxi, as a way for customers to share the festive joy and warmth of the season with the wider community. This initiative also won the Special Mention Award at the CEO Award 2022. 9 恒 隆 脈 搏 H L P U L S E