Connections Sep 2023 TC

恒 隆廣場會員計劃「恒隆會」今年開啟形象 煥新，升級一系列會員尊享權益和禮遇。 在 9 月 1 日至 10 月 6 日期間於內地十個恒隆廣場舉辦 「炫境新啟」慶祝活動，當中包括「 66 °新動時刻」 遊戲裝置、精選積分獎賞、雪糕派發，還有各項 會員獨有的體驗，實踐恒隆「以客為尊」的宗旨。 煥新之際，「恒隆會」亦將每月特定一天定為「恒享 驚喜日」，會員可於當日解鎖限定獎勵及獨享商戶 禮遇和體驗，增加商戶和會員互動，促進商戶客 流量。同時推出星級聯盟夥伴禮遇，與全國跨界 夥伴包括美酒佳餚、酒店旅遊、信用卡以及文化 藝術等不同行業緊密合作，全方位滿足會員的 生活品味。 今年恒隆廣場舉辦的年度貴賓盛會也如約而至， 於活動期間呈現無錫恒隆廣場「 TAKE CENTER STAGE 」、武漢恒隆廣場「 BE MY HEARTLAND 」、 瀋陽市府恒隆廣場 11 周年慶的盛裝派對，商戶會 借此機會展示獨家限定產品，並設立攤位與尊貴 會員互動。 另外，「恒隆會」計劃推出全新小程序，整合十大 項目的內容，提供更豐富及流暢的體驗，更方便 了解會員權益、最新推廣及跨場活動等，呈現 更多驚喜。 H ang Lung’s customer relationship management (CRM) program, HOUSE 66, has unveiled a visual refresh along with an upgraded suite of member privileges. To celebrate the launch, 10 Hang Lung malls on the Mainland are hosting a campaign from September 1 to October 6, offering interactive installations, point rewards, ice cream giveaways and member-exclusive experiences that express Hang Lung’s commitment to customer-centricity. Beyond the celebrations, members can use points to unlock rewards while enjoying special tenant privileges and experiences on one dedicated day each month, encouraging tenant-member interaction. HOUSE 66 is also facilitating cross-sector collaborations with food and beverage, hotels, arts and culture, and credit card partners to provide specially curated offers to elevate members’ quality of life. Additionally, a series of signature events will take place throughout the campaign period, including “TAKE CENTER STAGE” at Center 66, Wuxi; “BE MY HEARTLAND” at Heartland 66, Wuhan; and the 11 th anniversary event at Forum 66, Shenyang. Tenants will take this opportunity to showcase exclusive products and engage with prestigious members. HOUSE 66 is also planning to launch a brand-new mini program, consolidating information about all 10 malls to offer a smoother digital experience. It would allow an easier understanding of member privileges, promotions, and cross-mall activities, offering surprises at every turn. 「恒隆會」會員卡的新設計加入了不同層次的顏色及質感， 增添時尚格調 The membership cards for HOUSE 66 have been redesigned in vibrant colors and textured patterns, giving a distinctly contemporary and sophisticated feel 「 66 °新動時刻」遊戲互動裝置，通過玩趣交互的多媒體互動， 讓會員擁有沉浸式的驚喜體驗 Interactive installations, shaped to resemble our “66” emblem, will offer immersive member experiences with surprises EMERALD 綠寶會員 AMBER 琥珀會員 CRYSTAL 水晶會員 SAPPHIRE 藍寶會員 RUBY 紅寶會員 「恒隆會」形象煥新 升級會員專屬體驗 HOUSE 66 Celebrates Brand Refresh and Member Experience Enhancements 7 恒 隆 脈 搏 H L P U L S E