Connections Sep 2023 TC

與環球影業經典角色 歡度潮流盛夏 Summer Excitement with Characters from Universal Studios 今 年暑假，在內地七個城市的 恒隆廣場匯聚不同年代的環球 影業經典角色，為顧客重現 集體回憶。瀋陽市府恒隆廣場、無錫 恒隆廣場、大連恒隆廣場、昆明恒隆 廣場、瀋陽皇城恒隆廣場、濟南恒隆 廣場，及天津恒隆廣場攜手環球影業， 聯動一眾內地獨立藝術家，推出「創藝 新生」主題活動。展覽以時空穿梭為 概念，結合太空船、時空蟲洞等設計 創意，為「菲力貓」、「回到未來」以及 「威利在哪裡」進行二次創作，注入潮流 活動和藝術想像，為顧客塑造打卡新 體驗，共同歡度潮流盛夏！ T his summer, seven of our Mainland malls – Forum 66 in Shenyang, Center 66 in Wuxi, Olympia 66 in Dalian, Spring City 66 in Kunming, Palace 66 in Shenyang, Parc 66 in Jinan, and Riverside 66 in Tianjin – collaborated with Universal Studios and local art studios in the launch of the themed campaign “Art Reborn”, to engage customers’ collective memories of their favorite characters from the silver screen. With the concept of time and space travel, the campaign incorporated design elements such as spaceships and wormholes to add an artistic twist to “Felix the Cat,” “Back to the Future,” and “Where’s Wally,” creating a new check-in experience for customers as they enjoyed the summer together in style! 連 繫 恒 隆 CONNECTIONS 09 2023 恒 隆 脈 搏 H L P U L S E 8