(Hong Kong, December 11, 2012) Hang Lung Properties Limited (HKSE stock code: 101) today announced that i66, the Company’s bilingual style magazine produced for its shopping malls in mainland China, has clinched the Award of Merit at the 24th Hong Kong Print Awards in the category of “Magazine – Not For Sale”.
The annual Hong Kong Print Awards recognize and honor products for their excellence and innovation in printing, design and publishing production. The Awards are organized by the Graphic Arts Association of Hong Kong, the Hong Kong Publishing Professionals Society and the Hong Kong Trade Development Council.
The high-end luxury and style magazine i66 is the only publication from the property sector to be entered in this year’s category of “Magazine – Not For Sale”.
By providing a fresh new look at luxury brand stories and valuable insights into Hang Lung’s latest developments on the Mainland, i66 creates branded content that matches or surpasses the quality level of world-acclaimed titles. The award-winning magazine also brings readers the latest news and offers from the world of arts. In the most recent two issues, i66 interviewed Chinese contemporary artist Zhang Xiaogang and ink painting artist Lu Lin, both of whom have attracted enormous attention from art lovers around the world.
i66 is distributed to all stakeholders of the Company in Hong Kong and mainland China. In parallel with the print issue, i66 launched its iPad version last year, enabling the publication to reach an even wider audience. The free iPad version of i66 includes all the articles and photos from the print edition, plus a number of special features, such as video and audio segments, plus extra photos and interactive functions. In summary, i66 is an easily accessible and totally eye-catching experience.
Hang Lung Properties leverages its multiple communications channels to establish close connections and maintain good relationships with all its stakeholders. i66, alongside other corporate publications, plays an important role in fulfilling the Company’s role of continuously and effectively communicating with the public.
