(Hong Kong, October 8, 2014) Fashion Walk, the distinctive lifestyle destination of Hang Lung Properties in Causeway Bay, is orchestrating the most stylish “University of Halloween” program together with a group of renowned international trend-setting brands. On Halloween night, customers can attend the “Halloween Styloween Party”, also join the “Zombie Dance Battle” and the Zombie Marathon – “YOT Zombie Walk for Charity”, to celebrate this festival with a devilishly stylish look.
The “University of Halloween” by Fashion Walk has joined hands with trendy brands to organise an array of Halloween-themed workshops exclusively for the Fashion Walk party. Each Thursday in October starting from October 16, themed workshops will be held such as “Sexy Eyes Make-Up Program” by Benefit Cosmetics, “Zombie Dance Program” by famous choreographer Suki Cheng, “Blood Tasting Workshop” by Carft and “Devilish Styling Workshop” by DIESEL. Customers spending a designated amount in Fashion Walk’s stores are eligible to attend the classes. Participants in the “University of Halloween” will receive a gift or an offer from Fashion Walk merchants and will have the opportunity to win a “Halloween Styloween Scholarship” with Skullcandy gifts.
The 5-meter high “Giant Skullcandy Puppet”, Hong Kong’s tallest, will travel to Food Street by mid-October. Costumed in a stylish tuxedo, “Giant Skullcandy Puppet” will come to life and join the “Zombie Dance Battle” with hundreds of trendy ghosts and zombies who will re-enact the “Seven Deadly Sins” starting from Great George Street and entering the Zombie Marathon – “YOT Zombie Walk for Charity”. Upon a donation of HK$200 or more to Yan Oi Tong, participants can enter this marathon.
From now until October 31, shoppers upon a single purchase of HK$500 in Fashion Walk (including Hang Lung Centre, Paterson Street, Kingston Street, Cleveland Street and Food Street) can receive an entry ticket to “Halloween Styloween” to enjoy all the Halloween fun in Fashion Walk. Brave and stylish warriors can join the party and “Trick or Treat” in Fashion Walk for spine-chilling candies. After completing the “Trick or Treat”, participants can win the chance to receive limited edition Halloween water bottles and Lab Made ice-cream, to name just a few of the offers. Every participant will be treated with a bloody-looking beer*. Guests can also join mini-games including “Face Painting”, “Tempting Fate”, “Fortune Teller”, “Hit the Halloween Tower”, “What’s in the Box” and “Tic-Tac-Toe” set up by TimeOut. For details, please visit www.fashionwalk.com.hk.
* Alcoholic beverages are offered only to people of at least 18 years of age.