(Hong Kong, December 17, 2014) Fashion Walk, the distinctive lifestyle destination in Causeway Bay of Hang Lung Properties, unveiled on December 15 its revamped Main Block indoor shopping mall after extensive renovations. The re-opened Fashion Walk Main Block injects an exciting momentum into this iconic shopping district, featuring an array of international brands opening their first Concept Stores in Hong Kong.

The revamping of Fashion Walk Main Block, located on Great George Street, marks a key milestone in the transformation of the shopping district. With the introduction of a dazzling array of stylish and high-quality brands, Fashion Walk offers the latest trends in fashion and lifestyle, and is set to become the city’s next shopping landmark.

The two-story Main Block is situated at the site of the former Daimaru Department Store, popular in the 1970s. Renowned architectural firm OVAL is responsible for the fresh-looking design, which accentuates the latest fashion trends and complements Fashion Walk’s new image with the installation of a dynamic lighting trail.

A number of brands featuring their first ever Concept Stores in Hong Kong at the Main Block include: the biggest LOG-ON lifestyle shop on Hong Kong Island, featuring the first and only “LOG-ON ToGather” members’ area; the only Michael Kors flagship store featuring the brand’s full product range in Hong Kong; the all new Max Mara “Utility Luxe” concept flagship store; the largest Vivienne Tam store within a shopping mall and the only store with a dedicated corner for the Opera Girl Collection; the first Starbucks store with a dessert menu included its wide food choices; Hong Kong’s first iCREMERIA delicacy store presenting ice cream as a fashion concept; and Hong Kong’s first store of the US luggage brand Hartmann.

Other famed fashion brands include: Italy’s Patrizia Pepe; MDreams with the exclusive Melissa + J. Maskrey Wedding series; luxury accessories boutiques Alexander de Paris, L.S. COLLECTION and Raffles; renowned Italian leather goods brand Coccinelle; trend-setters Porter, Kipling and B’IN SELECT.

In addition to celebrating Christmas, Fashion Walk will be holding a VIP shopping night on December 19 with most tenants offering exclusive discounts and special edition gifts, creating a more joyful Christmas shopping experience. Renowned musician Eric Kwok will come to Fashion Walk to present the debut of his stylish Fashion Walk Christmas song. Eric said: “When I was composing this Christmas song, I had fond memories of the times that I and my friends had in Fashion Walk, I hope everyone can feel the same joyful atmosphere that I experience here and the merriment of the Christmas season.”

Fashion Walk, the favored location for a host of high-fashion and trend-setting stores and situated along four vibrant streets -- Great George, Paterson, Kingston, Cleveland -- has long been setting the customers’ pulses racing. Over the years, it has attracted the first Francfranc store in Hong Kong; the first agnès b flagship store; and the only adidas Original store. Recent arrivals are the highly popular burger restaurant burgeRoom; the first and only simplylife store in Causeway Bay; the first self-service casual Italian restaurant EAT.it; and the first and only NIKE Running Experience store in Hong Kong.