(Hong Kong, February 5, 2015) Fashion Walk, Hang Lung Properties’ iconic fashion, gastronomic and lifestyle hub, joyfully greets the Year of the Ram with a host of the city’s most acclaimed design talents who have combined their skills to create the first ever Fashion Farm in the heart of Causeway Bay. A total of 20 ram figures, designed by renowned lifestyle product designer, Lee Chi Wing, and outfitted by well-known fashion designers, are showcased at Fashion Walk to give trendsetters everywhere a fashion-forward leap into the Chinese New Year.
The Fashion Farm is enthusiastically supported by the non-profit-making Fashion Farm Foundation and local lifestyle publication City Magazine. Designer Lee Chi Wing said, “The design concept is inspired by celebrations for the coming Year of the Ram. It has been an inspiring collaboration with Fashion Walk and the Fashion Farm Foundation as I needed to be very careful in my choice of materials so as to create the look of the ram as well as preserve the style of a fashion mannequin.” During the Chinese New Year, the 20 ram figures will be installed at the Fashion Farm, located in the Main Block and Food Street of Fashion Walk. Upon purchase of a designated amount in Fashion Walk, shoppers can also redeem one set of the limited edition Fashion Walk “RAM IT UP” Lai See packets.
Designers from Fashion Farm Foundation will stage a Fashion Farm Market with the most stylish, must-have accessories of the year, in a unique atmosphere. On February 14 and 15, the Fashion Farm Market will be hit by Cupid’s bow in a celebration of the overflowing love of Valentine’s Day. The designers will showcase a variety of hand-picked gifts of love that will inspire lovers everywhere to celebrate the special day.
During this festive season, a contemporary Flower Garden will pop up along Kingston Street with seasonal flowers displayed in chic sophistication, to give shoppers a visual feast of blooming colors to auspiciously herald-in the New Year. The Main Block of Fashion Walk will also be decorated with peach blossoms, the traditional symbol of prosperity and romance.