(Hong Kong, April 24, 2015) Fashion Walk, Hang Lung Properties’ trendsetting fashion destination in Causeway Bay, is celebrating the opening of a number of exciting flagship stores of internationally renowned brands along Paterson Street by launching Hong Kong’s first Fashion Intelligence Index. This innovative index uses creative and interactive methods to collect data from fashionistas, ranging from the latest trends in attire, accessories and more, to provide valuable insights and tips into what the future holds in the fashion world.

From April 25 to May 31, Fashion Walk will collect data from the four fashionista-filled streets at Causeway Bay － Great George Street, Paterson Street, Kingston Street and Cleveland Street － in two phases. Firstly, a new MINI Cooper equipped with a Go-Pro HD video camera will collect information on fashionistas’ favorite colors and patterns. In the second phase, artist Eric Siu will take on the role of Fashion Hunter, using his fascinating invention, the Touchy camera, to interact with fashionistas and get to know their preferences in accessories. Fashion Walk will then compile the data and roll out the Fashion Intelligence Index to reveal what the latest exciting trends are.

Fashion Walk warmly encourages fashionistas to express their unique personality through their tastes in fashion, accessories, lifestyle and habits which together create Hong Kong’s vibrant trend-setting community. To celebrate the grand opening of new flagship stores at Fashion Walk Main Block, which includes AIX Armani Exchange, Just Cavalli, Kiehl’s, kate spade, Michael Kors, Ted Baker and Versus, a glittering party will be held on May 29. Famous stylist Kevin Mayao and Eric Siu will be among those present to announce the findings of the index.

In addition, from today till May 31, Fashion Walk will collaborate with Asia Miles to launch Fashion Walk x Asia Miles Lucky Draw Program. Customers who spend a specified amount can use same-day machine-printed receipt with corresponding electronic payment slip to earn up to 1,000 Asia Miles. Customers spending over $5,000 can participate in the Fashion Walk x Asia Miles Lucky Draw and will have a chance to win 100,000 miles.