(Hong Kong, September 17, 2015) In a move away from traditional exhibitions, National Geographic Channel (NGC) has taken the bold step to dramatically enhance the audience experience by creating “T-Rex Revealed – The Augmented Reality Experience”. This is a dinosaur exhibition that uses in its entirety, cutting edge Augmented Reality (AR) technology to explode myths about the world’s most famous dinosaur, the T-Rex. Hang Lung Properties is honored to be the venue sponsor of this first ever exhibition in mainland China and is pleased to present this creative and immersive experience to the customers at six shopping malls, namely Grand Gateway 66 in Shanghai, Center 66 in Wuxi, Forum 66 in Shenyang, Parc 66 in Jinan, Olympia 66 in Dalian and Riverside 66 in Tianjin.

Blurring the line between what’s real and what’s computer generated, this unprecedented use of AR puts the audience right into the dinosaurs’ environment, as they explore and then debunk long-held beliefs about the most ferocious and feared dinosaur that ever lived. The exhibition will make its debut at Grand Gateway 66 in Shanghai on October 1, 2015.

Ms. Cora Yim, Senior Vice President, Head of Chinese Entertainment, Fox International Channels Asia said, “NGC is so excited to be presenting this totally new concept first in mainland China, before travelling it to the rest of the world. This reaffirms our commitment to involve and reach as many audiences as we can across the globe, as we continue to deliver and share the exceptional scientific and educational content that is National Geographic.”

Mr. Norman Chan, Director (Leasing & Sales) of Hang Lung Properties, commented, “We are happy to work with NGC to bring new experiences to our shoppers. Hang Lung is an advocate of value-added services that enrich the shopping experience via the latest technologies. We established the EST (Experience, Service and Technology) program last year, which strives to discover and deploy technology as a key facet of an outstanding mall experience, whether online or offline. We believe that this unique event will allow our customers to appreciate the most interesting facts about dinosaurs and enjoy great fun at our malls at the same time.”

In addition to the myth-busting AR stories, audiences will be able to interact “live” with dinosaurs through a special “Back to the Jurassic” experience, as well as attend the Dino Academy to learn everything you ever wanted to know about dinosaurs including studying two complete dinosaur skeleton replicas – a 8-meter long duckbill like Edmontosaurus, which was one of T-Rex's favorite foods and a 6-meter long Albertosaurus, its tyrannosaur relative. Albertosaurus and T-Rex were some of the last dinosaurs to have ever lived before a catastrophic asteroid impact - along with massive long-term volcanic eruptions - caused their total extinction.
Special guided tours and educational activities conducted by the exhibition’s Dino Experts will also be available to the public, schools and students, while scientifically accurate dino toys can be purchased from the Dino Pop-Up Store.

T-Rex Revealed will be complemented on-air by a series of award-winning dinosaur documentaries that will be shown across mainland China on the Global Geographic block. These include Dino Autopsy, NGC’s blockbuster series that combines biology with paleontology to explore for the first time the guts and gore of the world’s first anatomically correct T-Rex.

The T-Rex Revealed exhibition tour will visit multiple cities in mainland China. For detailed exhibition schedule, please refer to the appendix.

More information and news can be found on: http://www.natgeo.com.cn/dino (coming soon).