(Hong Kong, January 29, 2016) World-renowned fashion label Hennes & Mauritz AB (H&M) unveiled its full-concept flagship store at Gala Place today. The grand occasion was also an important milestone for Hang Lung Properties, marking the completion of the asset enhancement initiative of the said property in Mongkok.
Mr. Norman Chan, Director (Leasing & Sales), said, “After launching its global flagship store at Fashion Walk in Causeway Bay, H&M has chosen to open another flagship store under the Hang Lung brand at Gala Place. This once again demonstrates clearly that the prime location and exceptional footfall of our properties is an irresistible attraction for top international brands. Gala Place is already a shopping hot spot for young people. Now that it is rejuvenated, the mall brings a fresh shopping and leisure experience to all those looking for lifestyle enjoyment.”
The launch of the H&M full-concept flagship store follows closely on the opening by Starbucks of its store at Gala Place last month. The debut of these two renowned brands has introduced a newly energized atmosphere to Gala Place, in keeping with Hang Lung’s strategy of reinvigorating and strengthening its portfolio in the district. Mr. Chan added, “Gala Place, Park-In Commercial Centre, Grand Plaza and Hollywood Plaza will all offer more diversified shopping and dining choices along with creative marketing programs. The result will be an added injection of vibrancy into the retail landscape of Mongkok.”
The new H&M store spans three floors with a total area of approximately 54,000 square feet, making it the largest H&M store in Kowloon. To capture the district’s youthful trendy spirit, the store houses an exciting array of stylish items and accessories for fashion seekers of all ages. This is also the first H&M store in Kowloon to feature an H&M home section.
Starbucks has incorporated the bustling ambience of Mongkok into the interior design of its Gala Place store. Spanning over 4,500 square feet, the store offers customers the Starbucks Reserve™ Coffee Experience Bar where ultra-premium coffee is brewed by coffee masters from the world’s rarest and finest coffee beans and using the latest brewing techniques.
