(Hong Kong, May 12, 2016) For the second year in a row, Fashion Walk is launching its Fashion Intelligence Index which reveals the latest fashion styles for local trendsetters. This year, the Index is meant to inspire fashionistas in showcasing their personal fashion taste via their respective lifestyles. With various programs on the agenda, Fashion Walk fully supports the Special Fashion Issue by publisher W.W. which is headed by locally renowned design guru Joel Chu. International fashionistas are invited to share their distinctive fashion insights in this publication. They include Tina Isaac-Goize, former editor and current reporter of VOGUE Paris, Hiroyuki Kubo, founder and editor-in-chief of Union, popular hairstylist Charlie Le Mindu, world-renowned photographer Jimmy Ming Shum, and local fashion godfather Wyman Wong.
Learning from reputable global fashionistas is just the first step. Fashion Walk provides the ideal platform for local trendsetters to step up and wear their own best styles in the “SNAP@Fashion Walk” event on May 29 and June 5, 11 and 12. Jimmy Ming Shum, the photography master whose portfolio includes chic shots of well-known celebrities in New York and Tokyo, will be on hand with his camera to take portraits of local trendsetters. Fashionistas are also invited to upload snapshots of their best outfits taken at Fashion Walk to Instagram, with the hashtags #fashionintelligence and #hkfashionwalk from May 16 to June 15; the best shot will win a chance to appear on the cover of a fashion magazine. The winner will also be invited to attend the Paul Smith Fashion Week in London in September 2016, for an unrivalled experience at an international fashion event.
In addition, fashion followers can stand a chance to get their own Fashion Intelligence Index and win over a thousand fabulous prizes by taking the fashion sense quiz on the Facebook game. Winner may get a chance to attend the Vivienne Tam New York Fashion Week. Other exclusive opportunities are also offered to customers who spend a designated amount at Fashion Walk during the promotion period. For more program details, please refer to the appendix.
Fashion Walk launched the Fashion Intelligence Index in 2015 to unveil the latest trends as the landmark of fashion and style in the city. The Index has received various industry accolades, including five honors in the 2015 Kam Fan Awards. They are Bronze and Merit Awards under the “Outdoors (Field Marketing)” and “Print/Outdoors Crafts – Art Direction” categories, two “Kam Fans” under the “Promo & Activation” and “Integrated” categories, as well as the most coveted accolade of all, the “Grand Kam Fan”. It also won the Silver Award in the Interactive category in the “2015 ONE SHOW Greater China Awards.
