(Hong Kong, July 25, 2016) Hang Lung Properties’ Fashion Walk has recently scored two industry awards for its unconventional and creative marketing campaigns. With a Bronze Lion from the internationally recognized Cannes Lions 2016 awarded for the Fashion Intelligence Index, and the “Gold Award – Best Mall Event” awarded by the authoritative international industry magazine, Marketing, at The Marketing Events Awards 2016 for the Found The Sound campaign, Fashion Walk has doubled its accolades in recognition of its leading status as a fashion landmark.
Fashion Walk launched the Fashion Intelligence Index in 2015 as a truly innovative way to showcase future fashion trends. Through the digitalization of the fashion data collected, the Fashion Intelligence Index becomes an insightful tool that throws light on future trends and reveals the next big fashion fad. The campaign also received the Grand Kam Fan Award, the highest honor of the 2015 HK4As Kam Fan Awards. In another groundbreaking event, Fashion Walk collaborated with digital music platform Spotify in 2015 to present, Found The Sound, a stylish live performance series featuring numerous singers who presented their distinctive styles through music, offering an exclusive musical experience for eager fashion fans. The event put Fashion Walk on the map as a unique venue where fashion fuses with music to the delight of lovers of style everywhere.
Cannes Lions was founded in 1954 to celebrating creative excellence worldwide with some of the world's most prestigious and recognized awards in the industry are presented. This year, over 40,000 creative marketing entries from over 85 countries and markets were entered into the rigorous selection process.
The Marketing Events Awards 2016 was organized by Marketing, an authoritative magazine for the marketing industry in Asia Pacific. Recognizing event marketing management and planning excellence across Asia, the international, professional judging panel of The Marketing Events Awards handpicks the most distinctive marketing campaigns based on various challenges faced and the creative attributes of the plan.
