(Hong Kong, July 26, 2016) Hang Lung Properties’ The Peak Galleria has garnered two marketing honors for its “RUNNING PAC-MAN” Halloween campaign.  They are the “Silver Award – Best Mall Event” awarded by the authoritative international industry magazine, Marketing, at The Marketing Events Awards 2016 and the Merit award in the “Real Estate Agents/Real Estate Developments” category of 2016 Hong Kong Effie Awards. The two honors reaffirm the success of the campaign and the creative marketing positioning of The Peak Galleria.

During Halloween in 2015, The Peak Galleria was transformed with scenes from the classic video game PAC-MAN to whisk visitors back in a fun-filled time warp to their happiest childhood memories. The Halloween mega event “RUNNING PAC-MAN” also featured the “AAPE x PAC-MAN Maze” game, which gave enthusiastic customers the chance to enter the world of PAC-MAN for real and experience the exhilaration of the chase. The game soon became the talk of the town, drawing crowds of customers to get their fill of Halloween fun at The Peak Galleria.

The Marketing Events Awards 2016 was organized by Marketing, an authoritative magazine for the marketing industry in Asia Pacific. Recognizing event marketing management and planning excellence across Asia, the international, professional judging panel of The Marketing Events Awards handpicks the most distinctive marketing campaigns based on various challenges faced and the creative attributes of the plan.

The Effie Awards was introduced by the New York American Marketing Association in 1968 and HK4As has become the official organizer of this internationally acclaimed awards in Hong Kong since 2004.  It is considered as one of the advertising industry’s most recognized and coveted accolades, acknowledged by agencies and advertisers as the award par excellence in the industry.