Fashion Walk Invites Shoppers on a Fashion Moon Walk in Celebration of the Mid-Autumn Festival

Press Release | Sep 12, 2016
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A dual-theme revolving lantern marrying the concepts of fashion and the Mid-Autumn Festival will greet customers at the entrance of the Main Block. The lantern features 10 iconic fashion pieces from the 1970s to latest Autumn/Winter 2016 runway shows of major fashion brands to reveal the season’s hottest fashion trends. 

(Hong Kong, September 12, 2016) The fashion hot spot in Causeway Bay, Fashion Walk, is taking customers on a walk to the moon to celebrate the Mid-Autumn Festival. In a fresh new twist on the traditional themes of this much-loved festival, Fashion Walk’s Fashion Moon Walk brings customers a time-warp journey through fashion history, with a huge revolving fashion lantern at the mall’s entrance, and Paterson Street transformed into a fashion corridor.

The revolving lantern which greets customers at the entrance of the Main Block from now till September 25 is an illuminating exhibition of 10 iconic fashion pieces featuring a series of Levi’s 501A deadstock vintage jeans from the 1960s and a Vivienne Westwood Let it Rock! T-shirt from the 1970s along with runway-fresh styles from the hottest fashion brands around the world to bring customers full circle to the top trends that will rule the Autumn/Winter 2016 season.

And fashion meets fun as shoppers are invited to participate in an engaging game to gain access to a range of exciting shopping surprises at Fashion Walk. During the campaign, customers can redeem daily shopping rewards upon required spending at Fashion Walk’s Concierge. In addition, with smart phones in-hand, shoppers can snap QR Codes along Paterson Street’s fashion corridor to download over 30 tantalizing time-limited offers. Customers are encouraged to visit the corresponding merchant to receive a stamp; with required number of stamps and spending, customers are entitled to receive a fabulous reward.

Meanwhile, Fashion Walk has prepared a flurry of festive treats that will bring Mid-Autumn traditions to life. The first of these – the first-ever Maxim’s Mooncake Pop-up Store – offers a true taste of the festival. The mall will also unveil a Light Painting Experience Zone this coming weekend to guarantee a festive shopping experience for everyone.


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The “fashion corridor” on Paterson Street leads customers to experience the evolution of fashion’s hottest trends from 1960’s till now. 

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