(Hong Kong, September 12, 2016) The fashion hot spot in Causeway Bay, Fashion Walk, is taking customers on a walk to the moon to celebrate the Mid-Autumn Festival. In a fresh new twist on the traditional themes of this much-loved festival, Fashion Walk’s Fashion Moon Walk brings customers a time-warp journey through fashion history, with a huge revolving fashion lantern at the mall’s entrance, and Paterson Street transformed into a fashion corridor.
The revolving lantern which greets customers at the entrance of the Main Block from now till September 25 is an illuminating exhibition of 10 iconic fashion pieces featuring a series of Levi’s 501A deadstock vintage jeans from the 1960s and a Vivienne Westwood Let it Rock! T-shirt from the 1970s along with runway-fresh styles from the hottest fashion brands around the world to bring customers full circle to the top trends that will rule the Autumn/Winter 2016 season.
And fashion meets fun as shoppers are invited to participate in an engaging game to gain access to a range of exciting shopping surprises at Fashion Walk. During the campaign, customers can redeem daily shopping rewards upon required spending at Fashion Walk’s Concierge. In addition, with smart phones in-hand, shoppers can snap QR Codes along Paterson Street’s fashion corridor to download over 30 tantalizing time-limited offers. Customers are encouraged to visit the corresponding merchant to receive a stamp; with required number of stamps and spending, customers are entitled to receive a fabulous reward.
Meanwhile, Fashion Walk has prepared a flurry of festive treats that will bring Mid-Autumn traditions to life. The first of these – the first-ever Maxim’s Mooncake Pop-up Store – offers a true taste of the festival. The mall will also unveil a Light Painting Experience Zone this coming weekend to guarantee a festive shopping experience for everyone.