(Hong Kong, October 13, 2016) This Halloween, drawing inspiration from mythology, Causeway Bay’s Fashion Walk is bringing an experience of mystery and fantasy to Hong Kong with its annual Halloween Styloween 2016 Twisted Fairy Tales. The excitement culminates on October 28, when the annual spectacular Styloween parade will make its grand entrance at Fashion Walk. An awesome power will be unleashed from the Pandora’s Box, where a four-meter tree spirit leading various twisted fairy tale characters – the bizarre Mad Hatter, the alluring Maleficent, and the haughty Snow Queen alongside others escaping from the shackles of Pandora’s Box – will be unraveled, invading Great George Street, Paterson Street, Kingston Street, and Cleveland Street. This parade will also break into Food Street during the Halloween Party jointly organized by Fashion Walk and Time Out Hong Kong, to bring everyone's excitement to the next level!
From now until October 31, visitors can create their personalized Halloween look at the Mysterious Mirror at ground floor at Fashion Walk’s Main Block free of charge. Utilizing the latest face detection technology, customers can choose various makeovers and instantaneously transform themselves into a "Classy Dracula", "Sassy Zombie" or "Racy Red Riding Hood". Moreover, in collaboration with UBER, the ride sharing partner, upon experiencing the transformation at the Mysterious Mirror, new registered users of UBER can enjoy HK$75 off on their first ride by entering the promotion code "STYLOWEEN16".
What's more, customers at Fashion Walk spending HK$1,000 or above (subject to a maximum accumulation of three same-date machine-printed electronic payment receipts) – can participate in a lucky draw to win exquisite gifts. Fashion Walk is also rolling out its “Haunted Tuesday” promotion, during which shoppers can enjoy a range of discounts and offers at designated merchants on Food Street. To get into the spirit of Halloween, various restaurants on Food Street will be launching Halloween menus for a limited period of time. Trendsetters are welcome to come and experience the vibrancy of Hong Kong’s centre of style and enjoy a frightfully fabulous Halloween!
