(Hong Kong, August 17, 2017) Hang Lung Properties is set to mark a historic milestone in the history of its flagship Shanghai project, Plaza 66, to celebrate the completion of a mega-scale transformation that is set to redefine the realm of luxury retail in mainland China.
Plaza 66, an iconic landmark in Shanghai, widely recognized as being at the very pinnacle of success among commercial complexes in mainland China, has undertaken a monumental asset enhancement initiative that will see this landmark of luxury continue to shine for years to come. In addition to a focus on optimizing the shopping environment, Plaza 66 is also welcoming a host of dazzling new international brands and new luxury flagship stores to China, consolidating the mall’s unique position as the Home to Luxury on the Mainland.
On September 8, a world-class celebration will take place at Plaza 66 hosted by Hang Lung Chairman, Mr. Ronnie C. Chan; Chief Executive Officer, Mr. Philip Chen; esteemed members of the Board of Directors; and the senior management of Hang Lung Properties. Joining the party will be a host of senior executives from international brands, Hang Lung’s business partners and investors, as well as local and overseas media guests.
The stunning transformation was spearheaded by US-based architecture firm, Kohn Pedersen Fox Associates (KPF). Warm lighting illuminates the luster of the bronze and gold features used to create a unique ambiance that is contemporary, comfortable, and opulent as it unfolds its luxury into an extended retail gallery and expansive public enclosures. The epitome of sophisticated lifestyle and taste, Plaza 66 is home to over 100 of the world’s most eminent fashion houses and their China flagship stores, including Berluti, Bottega Veneta, Bvlgari, Cartier, Chanel, Chopard, Dior, Hermes, Loro Piana, Louis Vuitton, Piaget, Prada, Van Cleef & Arpels, and many more – a 100% occupancy rate of pure luxury. The renovated B1 floor also welcomes a number of new exciting brands, some of which are making their debut in China, such as Valextra and Chiara Ferragni. The completed transformation has already started to bring about very favorable results in both revenue and retail sales during the first half of 2017.
An unmissable highlight of the celebration party will be the 66 Showcase, in which these most revered brands will unveil an alluring vision of indulgence for the modern generation of affluent patrons in their Fall/ Winter 2017 collections and limited, exclusive lines.
Joining the star-studded guest list will also be 15-time Grammy Award-winning singer-songwriter-producer, Alicia Keys, celebrated art photographer David LaChapelle, street-style photographer Tommy Ton, celebrity chefs, and top-notch performers.
In its seamless integration of modern luxury with high fashion and fine dining, Plaza 66 once again breaks the mold as the quintessential window on the world of opulence and grandeur in China, where the young, affluent elite and connoisseurs of refined living can indulge in an exquisitely curated encounter with luxury.
