(Hong Kong, November 15, 2017) ‘Tis the season to be jolly, and this Christmas, Grand Plaza, Hollywood Plaza and Gala Place have chart-topping Christmas hit prepared for shoppers. In an exciting collaboration with Japan’s *BABY MILO® STORE BY *A BATHING APE®, Hang Lung’s shopping malls in Mongkok take to the dancefloor with the “Let’s Tune in to X’mas” campaign. Standing an awesome three-meter tall, the never-before-seen BABY MILO® styled as a DJ is going to have visitors to Gala Place rocking around the Christmas tree, towering eight-meter above the ground and adorned with the most adorable BABY MILO® decorations and lights that twinkle to the rhythm of the music and shine bright to illuminate the town in style.
From now until January 1, 2018, Gala Place is hosting outdoor pop-up store, *BABY MILO® STORE BY *A BATHING APE® @ GALA PLACE, where shoppers can satisfy their desire for the very latest limited-edition merchandise and accessories. Apart from BABY MILO®, there are also crystal ball, tote bag, graphic T-shirt, banana-shaped cushion, and key ring with motifs of BABY MILO® and friends, including CORE the koala bear, PD the panda, HIPPO the hippo, BABY DOPPY the rabbit, ALII the giraffe and ELEPH the elephant. What’s more, a must-have series of BABY MILO® travel accessories is slated to be released in December!
During the campaign, customers spending a designated amount by electronic payment at Grand Plaza, Hollywood Plaza, or Gala Place (including the BABY MILO® POP-UP STORE) can redeem a limited-edition BABY MILO® folder and a BABY MILO® ceramic mug. On designated dates, BABY MILO® will meet fans in a Christmas costume at Hollywood Plaza and at the pop-up BABY MILO® STORE at Gala Place. Customers who follow the Facebook pages or Instagram accounts of Grand Plaza and BABY MILO® STORE will have a chance to take home a free limited-edition BABY MILO® lip balm, while those who share photos taken with BABY MILO® on their Facebook or Instagram accounts will receive a wonderful Christmas gift in the form of a BABY MILO® compact mirror!
Our musical tribute to the season of song reaches a crescendo with a star-studded festival of carols at Gala Place on Christmas Eve, where popular singer Joey Wong (JW) will perform on stage and host games with BABY MILO®, to deliver the merriest Christmas celebration in town on December 24.
