(Hong Kong, February 1, 2018) Grand Plaza, Hollywood Plaza and Gala Place ring in the Year of the Dog with American household name, Campbell’s, and the “Twist for Good Fortune” campaign. Inspired by Campbell’s famous soup can, a giant Gashapon machine standing five meters tall will pop-out special edition capsules filled with goodies as shoppers satisfy their desire for the latest limited edition merchandise at Campbell’s Lunar New Year Pop-up Store. Meanwhile, young local talent, Vivian Ho, spreads auspicious wishes with a specially designed Lunar New Year print combining creative elements and festive traditions.
From today till March 4, a five-meter-tall Gashapon machine in the shape of a real Campbell’s soup can will stand prominently in front of Gala Place and launch mini Campbell’s soup can capsules onto a golden rail with every turn of the hand crank, to keep the good luck wishes flowing this Lunar New Year. During the campaign, customers spending any amount by electronic payment at Grand Plaza, Hollywood Plaza or Gala Place can try their luck on the Gashapon machine, with the chance to take home a limited edition Campbell’s gift or an exclusive offer from selected merchants at the three shopping malls.
Young and emerging local artist Vivian Ho depicts a Lunar New Year celebration on the streets of Mongkok in an East-meets-West New Year print with the iconic motifs of the red-white Campbell’s canned soup and a Gashapon machine alongside festive elements such as firecrackers, a lion dance, gold ingots and fai chun. The themed print has also been translated into a “Canned Blessings” collage. Each can in the composition can be turned around to show a cool, contemporary auspicious saying, such as “Travel like a jetsetter” and “Six-pack abs stay”. Customers who upload their photos taken in front of the collage to Facebook or Instagram and follow Grand Plaza on Facebook, Instagram, or WeChat, can get a limited edition fai chun set designed by Vivian Ho as gift. In addition, customers spending a designated amount can redeem a limited edition set of red packets, a folder, or thermal mug. What’s more, customers can create a DIY Valentine’s Day or Lunar New Year edition Campbell’s canned soup with customized motif and message as a heartfelt present for their loved ones.
Meanwhile, the Campbell’s Lunar New Year Pop-up Store will dish out myriad festive experiences for fans to eat, drink, and be merry while contributing to a charitable cause. The Gala Place store will stage the debut of an exciting collection of merchandise flown-in from the United States, including the Campbell’s x Moleskine notebook, a printed tote bag, and a delicious collection of organic cream soups from America and Australia. Customers can keep warm with a sumptuous cup of Campbell’s cream of mushroom, minestrone or New England Chowder for HK$30, with part of the proceeds donated to Food Angel to give a warm hug to the underprivileged during the Lunar New Year festivities.
Campbell’s is also collaborating with local café, Lof10, to open the first Pop-up Café at Grand Plaza, offering gourmet dishes prepared with Campbell’s canned soup in an instantly recognizable setting, decked out in red and white. On the first floor of Grand Plaza, the “Delicious Collectibles Exhibition” will showcase a specially curated array of exclusive memorabilia on loan from America, including Campbell’s figurines, jigsaw puzzles, and iconic tableware. Customers who avail themselves of the hair-coloring services at Corner in Grand Plaza can also enjoy a free trial of Campbell’s Mini Toast.
