(Hong Kong, June 5, 2018) Hang Lung Properties has long been acclaimed for its dedication to launching innovative marketing initiatives. A shining example of such creativity was the Home to Luxury Celebration Party held last year to mark the completion of the asset enhancement project for Plaza 66 in Shanghai. The star-studded event was awarded the Silver Award in the category of Awards for Innovation in Events – Award for Innovation in Business-to-Business Events of the Asia-Pacific Stevie Awards 2018. The accolade recognized the creative concepts and contents of the Party, which not only attracted over 2,000 business partners, tenants, customers, government officials, celebrities, local and overseas media, but also underlined Plaza 66’s positioning as the ideal Home to Luxury in mainland China.
Mr. Norman Chan, Executive Director of Hang Lung Properties, said, “Plaza 66, as the flagship project of Hang Lung Properties on the Mainland, is embarking on a new chapter after completing its large-scale asset enhancement. We are immensely proud to know that the Home to Luxury Celebration Party not only succeeded in strengthening the project’s unique positioning, but also won recognition from our international peers. Looking ahead, the Plaza 66 team is devoted to introducing ever more innovative experiences for our customers and firmly establishing our role as a widely appreciated cultural trend.”
Serving as the centerpiece for high-end luxurious brands in mainland China, the Home to Luxury Celebration Party showcased the classic, limited and exclusive lines of the most revered brands in the event’s dazzling 66 Showcase. Exclusive brand events and fashion shows of the latest collections were on hand to add flare and style to the Party. Joining the stellar guest list were Grammy Award-winning singer-songwriter-producer Alicia Keys, celebrated international arts photographer David LaChapelle, renowned street-style photographer Tommy Ton, and a number of celebrity chefs. They were all admiring witnesses to how Plaza 66 has successfully redefined the realm of modern lifestyle in China.
Hang Lung’s portfolio spans across Hong Kong and eight cities on the Mainland, namely Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming and Wuhan. Besides upholding the best in architectural design, Hang Lung has laid strong emphasis on software, introducing tenant mixes that are wholly suitable for different market environments and providing exceptional property management services. A wide variety of innovative marketing initiatives have also been launched in different cities in recent years, all skillfully designed to strengthen the malls’ interaction with customers, tenants and the cities where they are located.
This was in fact the second straight year for Plaza 66 to win the Asia-Pacific Stevie Awards. Last year, Plaza 66 was awarded the Silver Award in the category of Innovation in Consumer Events – Advertising, Marketing, and Public Relations of the Asia-Pacific Stevie Awards 2017 for its Santa’s Atelier Christmas-themed program.
The Asia-Pacific Stevie Awards were established in 2002. The competition is the only business awards program that recognizes innovation in the workplace in the Asia-Pacific region. More than 800 nominations were assessed by the judging panel this year to compete for awards in 12 categories.
