(Hong Kong, June 29, 2018) Have fun with puns this summer as Grand Plaza joins famous local animator-illustrator, Johnee, to present the “Summer Pun, Summer Fun” campaign, in which Johnee’s original oddball superhero Galaman takes a walk on the hilarious side of the FIFA World Cup and other sports through an eccentric series of illustrations, each of them with a playful pun for a name. The fun meter gets turned up further up as Grand Plaza invites professional freestyle soccer player, Lyson Sze (a.k.a. “Mongkok Messi”), and renowned personal trainer and one of the 10 most popular local YouTubers, Emi Wong, to put customers’ stamina to the test with freestyle soccer and fitness challenges for everyone to get fit for summer the fun way!
From July 4 to September 2, Grand Plaza will become an arena for Johnee’s Galaman as the artist’s latest collection of illustrations see the quirky superhero all set for summer sports including soccer, boxing, fitness training, and basketball, against a backdrop that fuses elements of a summer sports day with details drawn from Mongkok street scenes. The same arena also invites visitors to try a little mental workout with riddles created by Johnee using illustrations to depict sports jargon that can be solved with punny colloquialisms, such as “sweeper” for soccer, “chance ball” for volleyball, and “frog start” for breaststroke swimming. On July 7 (Saturday), Johnee will meet fans at Grand Plaza, where he will add new creations to his sport-inspired collection and give away original “name pun” artworks to fans as gifts.
During the event, customers spending a designated amount at Grand Plaza, Hollywood Plaza, or Gala Place can redeem a limited edition Galaman waterproof workout bag or a set of Bluetooth sports earphones designed by Johnee for sports enthusiasts to stay active in style. What’s more, followers of Grand Plaza’s Facebook page or Instagram account are entitled to a place in the Kinect game “Formidable Goalkeeper, Daunting Boxer” with any purchase at the malls, and stand a chance of winning fabulous prizes in a showdown against Galaman at the soccer gate or in the boxing ring.
In the spirit of the quadrennial FIFA World Cup, professional freestyle soccer player Lyson Sze will showcase his tricks at the Decathlon’s flagship store at Grand Plaza. From July 9, fans can register on Grand Plaza’s Facebook page for a chance to learn dribbling skills in a freestyle soccer tutorial and family-friendly contest hosted by Lyson; winning contestants can receive HK$500 sports coupons and other fabulous prizes.
It’s the time of year to show off those summer bodies! The new foolproof fitness routine specially designed for the campaign by renowned personal trainer Emi is sure to help in the race to look great for the beach. The 20 fastest challengers who imitate Emi’s movement and upload videos of themselves completing the exercise set to their personal Instagram accounts will be invited to the “Summer Fitness Challenge” at Goji Studio at Grand Plaza on August 18 (Saturday) to challenge Emi on site and exchange fitness tips, with a chance to win free fitness club memberships plus other fabulous prizes.
