(Hong Kong, November 16, 2019) Hang Lung Properties was delighted to host the star-studded “Home to Luxury” Party yesterday (November 15) at its Plaza 66 in Shanghai for close to 3,000 guests and members of its prestigious customer relationship program, HOUSE 66. With Plaza 66 having reported record-high annual growth in retail sales and rental revenue following the completion of renovation in 2017, the three-year running spectacular event reaffirmed the high-end shopping mall’s position at the very pinnacle of Shanghai’s luxury retail market.
Attending guests and customers were treated to a series of nationally or even globally exclusive interactive experiences curated by Plaza 66 in partnership with over 70 luxury brands. Taking the stage were internationally renowned DJ Lost Frequencies, world-famous classical pianist Li Yundi, post-90s Mainland actress Lareina Song, and popular Mainland singer Tia Ray. The glamorous event highlighted Plaza 66’s unique ability to showcase luxury, elegance, and being on-trend in perfect synchronicity.
Speaking to guests at the party, Mr. Ronnie C. Chan, Chairman of Hang Lung Properties, thanked tenants and customers for their support and patronage, which have helped make this flagship mall of Hang Lung an outstanding performer. He added that as Hang Lung looks forward to marking its 60th anniversary in the coming year, he would be pleased to celebrate this milestone with all the stakeholders and continue to have their support which has contributed to the Company’s success.
With customer centricity at its heart, Plaza 66 pioneered its nation-wide customer relationship management program, HOUSE 66, in 2018. The program delivers on the company’s strategies to be customer centric, to build the Hang Lung branded experience, and to embrace technology. HOUSE 66 establishes close relationships with its customers through an array of personalized services. The dedicated Member Engagement Specialist Team, for example, is at the service of HOUSE 66’s esteemed members and delivers personalized shopping advice and premium benefits to create a unique Hang Lung branded experience.
Plaza 66 has always been committed to collaborating with tenants to offer customers the widest possible selection of luxury and distinctive brands. In the past year, it has held over 30 product launches and private events exclusively for HOUSE 66 members in The Lounge – a prestigious venue with impressively designed facilities for some of its most discerning members. This not only strengthens the relationship between customers and the luxury brands they love, but also allows Hang Lung to understand and meet the needs of its high-end customers while enhancing customer loyalty. The mall’s recently launched Xiao Hong Shu account also provides a new platform for Hang Lung to lead the market trends and engage more effectively with new generations of customers.
