Heartland 66, which opened in March 2021 with “Start Anew” concept, has proved to be a magnet for renowned, international brands, drawing the very best of the world’s fashion and lifestyle labels to Wuhan. Over 250 such brands have opened their doors at Heartland 66, bringing 110 Wuhan debut stores, exclusive stores, or flagship stores, and successfully shaping Wuhan as the hub for new high-end shopping and lifestyle experiences in Central China. To celebrate the first anniversary of Heartland 66, the mall launched a fun-filled anniversary campaign, partnering with over 200 tenants to provide customers exclusive shopping privileges. Interactive and creative installations were set up at the mall’s different floors and an exciting parade was arranged to deliver a unique engaging experience.