By consistently setting new standards in luxury and unparalleled customer experiences, Hang Lung remains a leader in high-end retail, connecting brands, customers, and communities. Recently, four shopping malls in Shanghai, Wuhan, and Kunming hosted annual celebrations, each showcasing our dedication to excellence and innovation. 

The “HOME TO LUXURY” party once again showcased Plaza 66 in Shanghai as the ultimate luxury shopping destination. The star-studded event unfolded with special appearances by celebrities and fashion icons, and three Michelin-starred chefs curating special menus for an extraordinary culinary experience.

The “Gateway to Inspiration” event hosted by Grand Gateway 66 in Shanghai seamlessly blended high fashion and culture. World-renowned Chinese ballet dancers performed at the opening ceremony, including Chun Wai Chan, Principal Dancer of New York City Ballet, Wanting Zhao, Principal Dancer of San Francisco Ballet, Jinhao Zhang, Principal of the Bayerisches Staatsballett and Jia Yong Sun, Principal Dancer of Bejart Ballet Lausanne. Corners of the mall were turned into elegant stages for performances themed “Realm of Artistic Delight”.

The integration of art and high-end retail continued in Heartland 66, Wuhan. The “Heartbeat to Theatre” anniversary event featured a performance of Carmen by the Paris Opera Chamber Orchestra and an aerial ballet performance by Shanghai Wulong Theatre Company (the first show of its kind in Central China), offering a spectacularly rich experience to delight the senses.

Spring City 66, Kunming celebrated its fifth anniversary by dazzling the city with five themed performances, interactive activities, and exclusive offers, welcoming customers into a world of elevated experiences. Highlights included a “Cabaret” that combined comedy, dance, and music, and the “Inaugural Yunnan Healing Art Festival” which allowed participants to experience the tranquility and charm of nature and art through their senses.

The combination of art, culture, and shopping exemplifies our relentless innovation to continuously introduce new experiences in the luxury retail landscape. Our malls are not just shopping destinations but cultural hubs offering diverse, captivating experiences. These events, with the participation of various international brands, interactive installations, and limited-edition products, successfully attracted significant foot traffic. We will continue to innovate and host distinctive events to enhance the customer experience as we reinforce our commitment to customer-centricity.