In the dynamic landscape of modern business, the “First Economy” is gaining traction with national policy support. Harnessing its distinctive business model and profound market insights, Hang Lung is leading the trend by setting standards for the real estate industry.
The “First Economy” centers on pioneering strategies like opening flagship stores, launching new products, and hosting inaugural shows and exhibitions in target markets. This approach seeks to captivate consumers and satisfy cravings for novelty, driving the introduction of innovative products and services, boosting market competitiveness, and providing unique consumer experiences.
Hang Lung embodies this market approach in its role as the preferred platform for international brands entering China’s expansive market. As an example, luxury fashion house Schiaparelli debuted its “Through the Keyhole” retail exhibition at Shanghai’s Plaza 66 this year, marking its first-ever retail presence in Asia. Additionally, Spanish luxury footwear brand Manolo Blahnik and Onitsuka Tiger’s “NIPPON MADE” concept store also opened their first mainland China outlet at this iconic location, ensuring our customers continue to enjoy cutting-edge experiences.
Hang Lung’s leading position in high-end retail and commercial real estate stretches across China. Heartland 66 in Wuhan has welcomed 40 first stores. Similarly, at Kunming’s Spring City 66, 160 stores are occupied by brands making their Yunnan debut, including the region’s first Thom Browne store this year. Center 66 in Wuxi also debuted nearly 50 local and Jiangsu Province brands. These stores range from luxury fashion to sportswear, beauty, and gourmet cuisine, delighting customers with the distinctive Hang Lung branded experience.
Hang Lung’s successful leveraging of the “First Economy” is evident in both quality and scale. Through relentless innovation, unique customer experiences and integrating urban culture with retail trends, Hang Lung maintains its long-term market appeal and leadership position as the “Pulse of the City”.
