Schiaparelli, the avant-garde French haute couture house, has unveiled its first-ever retail presence in Asia at Hang Lung’s Plaza66 in Shanghai, marking a significant milestone for the brand. Named, “Through the Keyhole” and set up in a gilded case in the shape of a keyhole, the limited-time pop-up and retail exhibition will take visitors on a voyage to the brand’s historic salons on Place Vendôme in Paris.

"For Schiaparelli, its first opus in China is part of a global strategy to extend its international presence," said Janice Cheung, Director – Mainland Business Operation of Hang Lung Properties. "For Plaza 66, such a collaboration with Schiaparelli further solidifies our industry-leading position as the HOME TO LUXURY. We are very pleased to be the first to bring Schiaparelli's haute couture designs to consumers in mainland China and even across Asia."

As another exemplar by Hang Lung to promote the "first store economy," this highly anticipated Asian "premiere" once again highlights our recognized reputation in the high-end retail market and commercial real estate sector. We will continue adhering to the We Do It Well principle as we introduce new experiences and brands to our customers across our properties, further demonstrating our commitment to customer centricity.