Hang Lung continues to reach new heights in customer engagement through immersive, impactful events that create distinctive unique luxury experiences and drive results.

The recent 8ᵗʰ annual HOME TO LUXURY gala at Plaza 66, Shanghai was its most star-studded yet, featuring Asian superstar Rain and music icon Faye, alongside many other celebrities. Guests enjoyed access to over 100 first-release, exclusive and limited-edition collections, complemented by animations from renowned global brands and a gourmet feast by Michelin-starred chefs. The three-day event set new records in attendance, brand participation, and member sales.

Meanwhile, our annual celebration at Heartland 66, Wuhan attracted nearly 170,000 visitors across three weekends in November — a testament to the property’s skyrocketing appeal that resonates with today’s consumers. By seamlessly blending Art + Commerce, the event delivered multi-sensory experiences that transcended traditional retail, deepening customer relationships and generating significant year-on-year sales growth.

Spring City 66, Kunming marked its 5ᵗʰ anniversary with the theme “Spring Into Life”, presenting an energetic fusion of cabaret performances, engaging activities, and exclusive customer privileges. The event culminated in the highest single-day sales record of 2024, underscoring Spring City 66’s ability to push the boundaries of innovation and capture customers’ imaginations.

These signature events across Hang Lung’s properties in Shanghai, Wuhan and Kunming continually strengthen our leading position as the “Pulse of the City”.