Strategies to Drive Creativity
Redesign work processes: With the comprehensiveness to engage numerous brands, cities, and diverse stakeholders, the sustainability heads of both Groups found new modes of decision-making with a focus on efficiency and productivity. As a result, they were able to craft details of the partnership and co-host the Forum within a short period.
Embrace culture change: The Forum was designed to bring a certain level of discomfort to motivate subject-matter experts to step out of their comfort zone. To shift mindsets, no titles identified at the Forum to establish an atmosphere of equality and encourage ideas and feedback to be considered regardless of organizational role and status.
Aim to tackle the problem: Sustainability events often focus on awareness-raising, and the Forum sets itself apart by transforming ideas into concrete actions. Changemakers were tasked to sort, evaluate, and identify measurable actions. Developed the basis for Common Charters to be announced by the two Groups in the first quarter of 2023.