Page 60 - Hang Lung Group 2012 Annual Report

By introducing light food and beverage outlets on selected floors, we
have created a comfortable environment for shoppers to relax and
recharge. We introduced a Jurassic-themed zone as well as a children’s
playground on Level 5 and also launched a Kids Club – which offers
entertainment and educational activities as well as special discounts
on purchases – to enhance the family-friendly atmosphere of the mall.
Tenants offering related products and services have experienced
improved footfall and revenues from our renewed family focus.
Gathering recognition from the industry, Parc 66 won a Gold Award
in the 2012 ICSC Asia Pacific Shopping Center Awards in the “New
Developments” category under the “Design and Development”
section, as well as a Gold Award for “Sustainable Design”. Echoing
that success, the mall also earned a Silver Award for “Best Retail and
Leisure Development” at the MIPIM Asia Awards 2012.
FORUM 66, SHENYANG
Forum 66 celebrated its grand opening on September 28, 2012, and
contributed rental turnover of HK$70 million during its first three months
of operations. It is the Group’s largest project under construction and
our second landmark development in Shenyang.
該項目精選租戶組合，並在特定樓層引入
輕餐飲店，讓購物者在舒適的環境下閒
休。五樓設有侏羅紀主題樂園及兒童遊樂
場，加強商場的親子氛圍，同時設有兒童
俱樂部以提供娛樂教育活動及購物折扣。
這個以家庭為中心的嶄新策略成功帶動客
流，為提供相關產品和服務的租戶增加收
入。
年內，濟南的恒隆廣場贏得多項業界殊榮，
包括在二零一二年度亞太區購物中心大獎
中，摘下「全新商業零售物業項目 — 設計
與發展組別」金獎和「可持續設計」金獎，
並勇奪二零一二年度亞洲國際房地產大獎
中的「最佳零售與休閒項目組別」銀獎。
市府恒隆廣場 • 瀋陽
市府恒隆廣場於二零一二年九月二十八日
隆重開幕，首三個月的租金收入已達港幣
七千萬元。這是本集團目前最大的在建項
目，也是我們在瀋陽的第二個地標項目。
瀋陽的市府恒隆廣場於二零一二年九月二十八日隆重開幕
Forum 66 in Shenyang celebrated its grand opening on September 28, 2012
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