Page 50 - Hang Lung Group 2012 Annual Report

The uncertain global economy, increased land supply and tightened
government policies – such as the Buyers’ Stamp Duty – affected
consumer sentiment in Hong Kong, resulting in consolidation of the
property sales market in 2012.
However, demand remains enthusiastic for top quality residential
properties in prime locations. Capitalizing on our assets, the Group is
optimizing the value of our residential developments for both end-users
and our shareholders by offering homes of distinctive quality to the
market through a rigorously disciplined sales approach.
We captured several windows of opportunity to launch property sales
during the year under review, including 108 residential units at The Long
Beach, nine units at The HarbourSide and others, which generated an
aggregate profit of HK$847 million.
THE LONG BEACH
Featuring a premium address in southwestern Kowloon, The Long
Beach is a high-end residential complex that includes 1,829 residential
units spread across eight towers. The development also features a
由於環球經濟不穩影響消費意欲，加上政
府增加土地供應及收緊政策，例如實施買
家印花稅，因此香港物業銷售市場於二零
一二年出現整固。
然而，位於黃金地段的頂級住宅物業仍然
需求殷切。本集團採取有紀律的銷售策略
向市場推售優質樓盤，為旗下住宅項目創
造最大價值，並令用家和股東一併受惠。
回顧年內，我們把握良機推售物業，包括
售出浪澄灣一百零八個、君臨天下九個住
宅單位及其他，合共獲利港幣八億四千七
百萬元。
浪澄灣
這個高檔住宅項目位於九龍西南區，
包括八座波浪型享有遼闊海景的住宅大樓，
提供一千八百二十九個住宅單位，並有
坐落於九龍西南區的高檔住宅項目 — 浪澄灣
High-end residential complex in southwestern Kowloon – The Long Beach
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