Page 57 - Hang Lung Group 2012 Annual Report

港匯恒隆廣場的服務式寓所備受業界推
崇，在《 CI TY WEEKEND》雜誌舉辦的
「2012 Best Homes in Shanghai 」評選活動
中，獲得二零一二年度最佳公寓獎。
港匯恒隆廣場的辦公樓一期亦獲美國綠色
建築協會頒發「能源及環境設計先鋒獎 ─
核心及外殼組別」金獎的預認證，進一步印
證我們對環保的承諾。
展望來年，我們預期中國新一屆政府將以
維護市場穩定增長為重點，故上海仍是吸
引國際奢侈品牌進駐內地市場的基地，這
正好與擁有獨特市場定位的港匯恒隆廣場
互相配合。隨著更多新租戶於二零一三年
落戶，港匯恒隆廣場將繼續優化及加強租
戶組合，保持在上海高尚購物體驗之選的
地位，為租金收入和純利帶來穩健增長。
皇城恒隆廣場 • 瀋陽
瀋陽的皇城恒隆廣場致力優化租戶組合以
達至最大的長期租賃回報。在過渡期中，
其租出率暫時略降至百分之八十八。然
而，重整方案已顯露成果，年內的租金邊
際利潤及溢利分別增長百分之十五及百分
之一百一十四。
Outlet location, shopping environment, targeted consumers and tenant
mix are critical decision factors for luxury brands entering new markets.
With its distinctively upmarket business positioning, Grand Gateway
66 has a proven track record of success in attracting premium luxury
brands entering the Mainland. In 2012, the mall welcomed a number
of leading international retail brands, including Allen Edmonds and
Pierre Balmain Shoes & Bags – which both chose Grand Gateway 66
to launch their retail operations in mainland China. They joined other
world-renowned tenants like Gucci, Bottega Veneta, Chaumet, Jimmy
Choo, Diane von Furstenberg, MCM, Anteprima and Kate Spade in
drawing throngs of enthusiastic shoppers to the mall, contributing
towards a consistently high occupancy rate of 99%.
This year, the serviced apartments at Grand Gateway 66 were named
“Best Overall” in the “2012 Best Homes in Shanghai” awards organized
by CITY WEEKEND lifestyle magazine, earning the recognition and
respect of the industry.
Office Tower 1 at Grand Gateway 66 was awarded “Precertification
under Leadership in Energy and Environmental Design (LEED) for Core
and Shell Development – Gold Level” issued by the U.S. Green Building
Council, confirming our commitment to sustainable development.
In the coming year, the Group is expecting the new government will
focus on maintaining stability and momentum in the markets. As such,
Shanghai remains a very attractive base for international luxury brands
seeking to expand into the Mainland market – which dovetails perfectly
with Grand Gateway 66’s unique market position. Welcoming new
world-class tenants to the mall in 2013, we are constantly refining
and strengthening the mall’s tenant mix to maintain its position as a
destination for high-end shopping experience in Shanghai, and to bring
healthy growth in both the top line and the bottom line.
PALACE 66, SHENYANG
We are optimizing our tenant mix to maximize long-term rental returns
at Palace 66. Occupancy rate temporarily dipped slightly to 88%
due to the process – however the reorganization is already showing
dividends. Rental margin and profit increased by 15% and 114%,
respectively, during the year.
上海的港匯恒隆廣場
Grand Gateway 66 in Shanghai
57