Page 45 - Hang Lung Properties 2012 Annual Report

回顧財政年度內，本集團繼續提升核心物
業質量，為各項目的長期持續增長作出投
資。我們不斷優化租戶組合以切合目標顧
客所需，並舉辦多姿多采的推廣活動，提
供獨特的生活體驗以吸引購物者。
新的旗艦租戶包括加盟銅鑼灣名店坊
的 AEON Supermarket 和 Pacific Coffee
Emporium，為本集團的物業組合帶來重要
的時尚生活元素。為了提升品牌，名店坊
和恒隆中心亦舉辦了不同的推廣活動，如
「Savour Life • Coffee Time」咖啡文化活動
和萬聖節「鬼『魅』『麗』影 @ 名店坊」等，
吸引了龐大人流。
During the financial year under review, we continued to invest in
upgrading the Group’s core properties – paving the way for long-term
sustainable growth at our developments. Our continuously fine-tuned
tenant mixes appealed directly to target audiences, supported by a
bustling schedule of promotional activities designed to attract shoppers
with unique lifestyle experiences.
New flagship tenants, including AEON Supermarket and Pacific
Coffee Emporium at Fashion Walk in Causeway Bay, have formed
a strong nucleus of popular lifestyle attractions in the Group’s
property portfolio. A complementary campaign of brand-building
events, such as the “Savour Life • Coffee Time” and “Halloween@
Fashion Walk” celebrations, drew heavy crowds to Fashion Walk
and Hang Lung Centre.
名店坊舉辦的「Savour Life • Coffee Time」咖啡文化活動
“Savour Life • Coffee Time” organized by Fashion Walk
我們重視與租戶的長期關係，
視他們為合作夥伴，與他們在
不同的市場攜手合作，為消費者
創造非凡的生活體驗，共創雙贏。
W e v a l u e o u r l o n g - t e r m
relationships with tenants and
treat them as partners. Working
closely with our tenants across
different markets, we generate
mutual success by creating an
exceptional lifestyle experience
for shoppers.
夥伴關係
Partnership
黃慧中
Passy Wong
高級經理 — 租務及物業管理
Senior Manager – Leasing & Management
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