Page 52 - Hang Lung Properties 2012 Annual Report

Hong Kong’s property sales market faced a year of consolidation in
2012 due to the uncertain global economy, increased land supply and
tightened government policies, such as the Buyers’ Stamp Duty, which
affected consumer sentiment.
However, demand remains enthusiastic for top quality residential
properties in prime locations. Offering high quality residences to the
market via a disciplined sales approach, the Group is optimizing
the value of our residential developments for both end-users and
shareholders alike.
During the year under review, we captured several windows of
opportunity to launch property sales, including 108 residential units
at The Long Beach, nine units at The HarbourSide and others, which
generated an aggregate profit of HK$846 million.
THE LONG BEACH
The Long Beach is a high-end residential complex with a premium
address in southwestern Kowloon. The development includes 1,829
residential units spread across eight towers, and also features a unique
由於環球經濟不穩影響消費意欲，加上政
府增加土地供應及收緊政策，例如實施
買家印花稅，因此香港物業銷售市場於二
零一二年出現整固。
然而，位於黃金地段的頂級住宅物業仍然
需求殷切。本集團採取有紀律的銷售策略
向市場推售優質樓盤，為旗下住宅項目創
造最大價值，並令用家和股東一併受惠。
回顧年內，我們把握良機推售物業，包括
售出浪澄灣一百零八個、君臨天下九個住
宅單位及其他，合共獲利港幣八億四千六
百萬元。
浪澄灣
這個高檔住宅項目位於九龍西南區，包括
八座波浪型享有遼闊海景的住宅大樓，
提供一千八百二十九個住宅單位，並有
坐落於九龍西南區的高檔住宅項目 — 浪澄灣
High-end residential complex in southwestern Kowloon – The Long Beach
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