Page 46 - Hang Lung Properties 2012 Annual Report

山頂廣場透過品牌重塑計劃，突出了它
代表香港特色文化及作為婚禮場所的
獨特形象。我們與香港藝術學院合作，
於二零一二年九月二十九日至十月七日
期間，舉辦「山頂魅影 • 躍動香港」外牆
投影表演，並得到香港旅遊發展局的
支持。是次表演以先進的投影技術，配合
炫目的燈光和震撼的音響效果，引領觀眾
體驗香港的特色、歷史和魅力。此外，繼
二零一一年成功舉辦「情繫香港在山頂」浪
漫婚禮後，我們再接再厲於二零一二年十
二月十二日在山頂廣場舉行集體婚禮，加
強了山頂廣場在香港作為婚禮場所的特色。
我們亦掌握流動資訊技術的效益，為名店
坊和山頂廣場推出 iPhone 應用程式，方便
顧客隨時隨地獲取我們旗下物業的最新優
惠和活動資訊。
在旺角區，我們為雅蘭中心進行了大型翻
新工程，並打造了兩個在該黃金購物地區
非常罕有的複式店舖，因而甚受青睞。
我們也獲得新的租戶加盟，包括勞力士
（Rolex）、帝舵（Tudor）及 Collect Point，深
受顧客歡迎。
A rebranding campaign at The Peak Galleria highlighted the mall as an
icon of Hong Kong style and culture, as well as a distinctive wedding
venue. Our “Hong Kong Fantasia at The Peak” event, jointly developed
with Hong Kong Art School and supported by the Hong Kong Tourism
Board, thrilled visitors with a dazzling display of lights and synchronized
sound effects at The Peak. The outdoor façade show – which was held
from September 29 to October 7, 2012 – inspired audiences to further
explore Hong Kong’s unique style, history and character. Building on
the success of “The Peak of Love” event in 2011, The Peak Galleria
continued the tradition with a “12.12.12 The Peak of Love” wedding
ceremony in 2012, solidifying the mall’s position as a unique wedding
venue in Hong Kong.
Making the most of mobile data technology, we introduced iPhone
applications for Fashion Walk and The Peak Galleria which keep
customers conveniently updated with the latest offers and events at
our properties anytime, anywhere.
In Mongkok, we carried out major renovation works at Grand Plaza
(previously known as Grand Tower) to create two new duplex retail
shops – which are a highly sought-after rarity in the district’s prime
shopping area. We also welcomed new tenants including Rolex,
Tudor and Collect Point, which have been warmly received by
enthusiastic shoppers.
山頂廣場舉辦的「情繫香港在山頂」
“12.12.12 The Peak of Love” organized by The Peak Galleria
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