Page 44 - Hang Lung Group 2012 Annual Report

回顧年內，本集團繼續提升核心物業質
量，為各項目的長期持續增長作出投資。
我們不斷優化租戶組合以切合目標顧客所
需，並舉辦多姿多采的推廣活動，提供獨
特的生活體驗以吸引購物者。
新的旗艦租戶包括加盟銅鑼灣名店坊的
AEON Supermarket 和 Pacific Coffee
Emporium，為本集團的物業組合帶來重要
的時尚生活元素。為了提升品牌，名店坊
和恒隆中心亦舉辦了不同的推廣活動，如
「Savour Life • Coffee Time」咖啡文化活動
和萬聖節「鬼『魅』『麗』影 @ 名店坊」等，
吸引了龐大人流。
山頂廣場透過品牌重塑計劃，突出了它代
表香港特色文化及作為婚禮場所的獨特形
象。我們與香港藝術學院合作，於二零一
二年九月二十九日至十月七日期間，舉辦
「山頂魅影 • 躍動香港」外牆投影表演，並
得到香港旅遊發展局的支持。是次表演以
先進的投影技術，配合炫目的燈光和震撼
的音響效果，引領觀眾體驗香港的特色、
歷史和魅力。此外，我們於二零一二年十
二月十二日舉行「情繫香港在山頂」集體婚
禮，加強了山頂廣場在香港作為婚禮場所
的特色。
Paving the way for long-term sustainable growth at our developments,
we continued to invest in upgrading the Group’s core properties during
the year under review. We continuously fine-tuned our tenant mixes to
appeal directly to target audiences, supported by a bustling schedule
of promotional activities designed to attract shoppers with unique
lifestyle experiences.
New flagship tenants, including AEON Supermarket and Pacific Coffee
Emporium at Fashion Walk in Causeway Bay, have formed a strong
nucleus of popular lifestyle attractions in the Group’s property portfolio. A
complementary campaign of brand-building events, such as the “Savour
Life • Coffee Time” and “Halloween@Fashion Walk” celebrations, drew
heavy crowds to Fashion Walk and Hang Lung Centre.
At The Peak Galleria, a rebranding campaign highlighted the mall as
an icon of Hong Kong style and culture, and a distinctive wedding
venue. Working together with Hong Kong Art School and supported by
the Hong Kong Tourism Board, we held “Hong Kong Fantasia at The
Peak”, thrilling visitors with a dazzling display of lights and synchronized
sound effects at The Peak. The outdoor façade show – which was held
from September 29 to October 7, 2012 – inspired audiences to further
explore Hong Kong’s unique style, history and character. Solidifying
The Peak Galleria’s position as a unique Hong Kong wedding venue,
the mall played host to nuptial celebrations at our “12.12.12 The Peak
of Love” wedding ceremony.
山頂廣場舉辦的「情繫香港在山頂」
“12.12.12 The Peak of Love” organized by The Peak Galleria
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